Fractional product marketing firepower for B2B tech marketing teams.

B2B companies are more effective and efficient when guided by strong product marketing fundamentals.

But growing teams can’t always support a full-time product marketer, whether due to resource constraints, limited workload, or capacity to train a team.

That’s where I come in. I help B2B tech marketing teams get the benefits of a full-time, experienced product marketing program without committing the overhead and workload of a full-time hire.

Why fractional product marketing.

Don’t just take my word for it.

  • “Matt was able to quickly get up to speed on our business and execute on tactical needs like industry research and content creation. But with his background he was also a valuable partner in helping me design and build higher-complexity strategic programs."

    Sherri Bohman, Senior Director of Product Marketing @ Spot AI

  • "Matt’s empathy for both a company’s customers and its sales reps enables him to listen and learn, and then help create product and GTM strategies that actually work."

    Kevin Zentmeyer, Global Product Marketing Lead @ Square

  • David Cardiel Headshot

    "Matt worked seamlessly with our marketing, sales, product, and customer success teams to ensure our product marketing initiatives were effective and aligned cross-functionally."

    David Cardiel, early-stage marketing VP

  • Lacey Miller Headshot

    "As a one-woman marketing team, Matt’s ability to get to know our business and provide clear strategies to help incorporate product marketing fundamentals into our larger marketing plans has been invaluable.”

    Lacey Miller, Head of Marketing @ Bezel

How Matt

can help.

  • Strengthen your company’s differentiated positioning or fine-tune your messaging with keen external assistance and a proven approach to gaining your teams’ buy-in and adoption for a cohesive, differentiated voice to the market.

  • Collaborate to build out holistic, cross-functional launch and go-to-market processes custom fit for your business or execute a priority new product or feature launch with expert guidance.

  • Delve into the minds of your customers and their buying considerations with a third-party, unbiased analysis of the factors impacting your deals and win rate.

  • Dig deep on a competitive set and their messaging and product strategy or analyze a potential new market segment with fresh eyes.

Who Matt’s worked with

Instacart

•

PayPal

•

Spot AI

•

Ibotta

•

BigCommerce

•

Instacart • PayPal • Spot AI • Ibotta • BigCommerce •

About Matt.

With nearly a decade of experience in tech businesses, Matt brings product marketing experience from multiple verticals and business models.

Working inside already-scaled businesses, Matt has been instrumental in establishing product marketing at companies including Instacart, Ibotta, and Omnipresent.

His bread and butter is implementing fundamentals like launch processes, enablement programs, market intelligence practices, win/loss analyses, pricing and packaging, customer marketing and retention strategies, and more.

Based in Denver, but a proud Nebraskan by birth, you can find him reading, swimming, or searching for the best sandwich in town in his spare time.

Get in touch.

Whether you need an extra set of experienced hands to help you through a busy time or are looking to revamp your process, messaging, or fundamentals, I can help. Fill out the form and I’ll be in touch soon.