Get your product marketing back in tune in weeks, not quarters.
I help time-strapped B2B marketing leaders fix the product marketing fundamentals with Tune-Ups, focused sprints that deliver real value quickly. Together we address the broken processes, tools, and systems that are quietly costing teams buy-in and efficiency.
PayPal
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Instacart
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Lyft
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Macrobond
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LinkSquares
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Spot.ai
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PayPal | Instacart | Lyft | Macrobond | LinkSquares | Spot.ai |
Trusted by leaders at
Time is not a resources that marketing leaders are rich in.
Between keeping pipeline moving, feeding the content machine, and fifty-some other weekly tasks, marketing leaders barely have time to breathe, let alone fix their foundations.
The processes are sort-of, kind-of working-ish, so they stay rattling along until something major breaks.
But the ugly truth? Those fundamentals are where some of the biggest operational upside hides for marketing leaders. And fixing them is where they can win back the time they so desperately need.
When foundations are in tune, you get:
A pipeline that’s running smoothly thanks to fresh deal insights and customer proof sourced from sustainable win/loss programs.
A smoother relationship with product and sales when launch process and scale are aligned, standardized, and documented.
Positioning and messaging that’s current, contextual, and adopted by your teams instead of sitting on a digital shelf.
Your product marketing foundations aren’t totaled. They just need a Tune-Up.
Each Tune-Up is a time-bound sprint built to address a problem in your product marketing systems. We work together to scope a fix that fits your team’s resourcing and operational cadence rather than some imaginary ‘best-practice’ from a template of consulting firm.
01
We’ll work together to diagnose your process disconnect and outline what a ‘tuned-up’ process would accomplish for your team.
Diagnose
02
I lay out who we get your back in tune: the timeline, inputs, deliverables, stakeholders and expectations. No surprises.
Define
03
The fun part! I lead the project with you and your team as co-pilots so that you can run it yourselves in the future. Or I stick around for some ongoing maintenance to keep your engine humming.
Do it
Each Tune-Up is scoped for your business with clear inputs, defined deliverables, and a mutually agreed finish line. No more open-ended engagements, just strategic fixes for the parts of your business that need to run more efficiently.
Focused sprints. Fixed scope.
Launch Process
Rebuild your launch process from the ground up and pressure-test that new system against a live launch.
Packaging
Drive upgrades, retain customers, and deliver customer wins with a value-based packaging approach.
Win/Loss
Establish (or retool) your win/loss surveys into a repeatable system that drives prospect & client feedback and proof.
Market Opportunities
Investigate and build a proof-of-concept for new market opportunities focused on verticals, industries, or customer segments.
Voice of Customer
Add case studies, proof points, and client quotes to your tool belt with qualitative interviews and quantitative signals.
Naming
Build and implement a unified naming strategy that drives consistent usage and brand awareness across your platform.
Positioning & Messaging
Build new messaging and positioning for a product, platform, or segment via narrative work, content creation and roadmap recommendations.
Not sure what Tune-Ups you might need?
Don’t just take my word for it.
"Matt was able to quickly get up to speed on our business and execute on tactical needs like industry research and content creation. But with his background he was also a valuable partner in helping me design and build higher-complexity strategic programs."
Sherri Bohman
Former Head of Product Marketing, Spot.ai
"Matt's empathy for both a company's customers and its sales reps enables him to listen and learn, and then help create product and GTM strategies that actually work.”
Kevin Zentmeyer
Sr Dir, Marketplace Experience Marketing, Upwork
"Matt's empathy for both a company's customers and its sales reps enables him to listen and learn, and then help create product and GTM strategies that actually work.”
David Cardiel
Early Stage Marketing Leader, Fractional CMO
"As a one-woman marketing team, Matt's ability to get to know our business and provide clear strategies to help incorporate product marketing fundamentals into our larger marketing plans has been invaluable."
Lacey Miller
Former Head of Marketing, Bezel
Howdy, I’m Matt.
I've spent a decade as an in-house product marketer and fractional consultant across more than a dozen scaling and scaled companies like Instacart, Lyft, PayPal, and more.
My most effective (and enjoyable) product marketing stints were with teams that valued the systems, not just the outputs, that powered an effective PMM program.
That’s why I’ve focused my consulting work on helping leaders build these foundational systems, tools, and processes to power their teams and win back time.